Running Experiments with Jason Evanish - Product, KISSmetrics

Not sure whether you need to run an A/B test or a focus group? Unsure how much customer feedback you need to make a decision on your product or feature?

Our first Kickass Product meetup will focus on the topic of quantitative and qualitative experiments. Jason Evanish, who runs product at KISSmetrics, will speak on the tools and decision making process KISSmetrics uses on their experiments. Then we’ll open it up to the floor for discussion.

No product is an overnight success. Usually it takes multiple iterations and tweaking to figure out how to make a great product. We’ll talk about how to decide which experiment to run and how to turn that data into insights to make your product better.

AGENDA

7pm Doors open

7:15-7:45 pm Talk from Jason Evanish, KISSmetrics

7:45-8pm Q&A

8-8:30pm Open mic for problem/success lightning talks

8:30-9pm Mingle, chat

Jason Evanish (https://twitter.com/evanish) is the Product Manager at KISSmetrics (https://www.kissmetrics.com/). He has been practicing the Lean Startup methodology (http://jasonevanish.com/lean-startups/) for over 3 years helping bring customer driven insights to companies like oneforty, Backupify, DailyBreak and now KISSmetrics. After living in Boston (http://greenhornconnect.com/) for 8 years, he moved to San Francisco in March 2012 to be a part of the tech mecca that is Silicon Valley and help build a great analytics solution at KISSmetrics.

Thanks to PARISOMA (http://www.parisoma.com/) for sponsoring this meetup space - PARISOMA is a space where ideas meet execution. They believe that the more ideas are realized, the better the world will be. They cultivate an experimental environment through COWORKING, EDUCATION and EVENTS.

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